FLORIDA MANUFACTURED HOUSING - Key Persons


Alice Funk

Job Titles:
  • Director
  • Finance & Insurance Division President

Beth Loftus

Job Titles:
  • Director of Administration
Beth joined FMHA in 1982 when it was still called the Florida Mobile Home Association. Executive Director at the time, Frank Williams, hired Beth fresh out of Florida State University where she received a B.S. in Criminology. At the time she thought it would be a temporary stepping stone in her career path. However, after 35+ years in the manufactured housing industry, Beth has become a vital part of our Association. Beth began her career at FMHA as the Administrative Assistant and has worked her way up to become Director of Administration. She assists Executive Director Jim Ayotte with the management of FMHA and can assist members with just about any question. If she doesn't know the answer, she knows where to find it. Beth enjoys many, many things but she especially loves spending time with her three sons, a beautiful granddaughter, and good friends.

Cyndi King

Job Titles:
  • Director

David Randall

Job Titles:
  • Member of the Officers Team

Dennis Schrader

Job Titles:
  • Member of the Officers Team

Doug Wilkins

Job Titles:
  • Member of the Officers Team

Duncan Parker

Job Titles:
  • Member of the Officers Team

Dustin Ewing

Job Titles:
  • Director
  • Member of the Officers Team
  • Secretary / Family Dream Homes, Inc.

Dwight Selby

Job Titles:
  • Member of the Officers Team
  • Retailer Division President

Eric Zimmerman

Job Titles:
  • Member of the Officers Team
  • Vice President / Murex Properties, LLC

Gena Paugh

Job Titles:
  • Developer
  • Division President
  • Member of the Officers Team

James R. Ayotte

Job Titles:
  • Executive Director
​Jim has been the Executive Director of the Florida Manufactured Housing Association (FMHA) since 2007. He has spent most of his association management career working for industry associations, including the Manufactured Housing Institute, the industry's national association, and Ohio and New England Manufactured Housing Associations. Prior to coming to the FMHA Jim was President of the Northeastern Retail Lumber Association, a trade group representing building material suppliers in New York and the six New England states. Jim received a B.A. degree from the University of Massachusetts and an M.B.A. degree from Babson College. He is a member of the American Society of Association Executives and the Florida Society of Association Executives. He is also a Certified Association Executive (CAE) through the American Society of Association Executive. Jim lives in Tallahassee, FL with his wife and two daughters.

Janette Weis

Job Titles:
  • Member of the Officers Team
  • Manufacturers Division Vice President

Jessica Ballard

Job Titles:
  • Membership Coordinator
  • Office Manager
Jessica Ballard joined the FMHA team in November 2023 as our new office manager/membership coordinator. She makes sure the FMHA office runs smoothly, answers members general questions and keeps our member database updated. Originally from Jacksonville, Jessica graduated from the University of South Florida with a Bachelor's Degree in Computer Science. She has four years of experience as the membership coordinator for other Florida Associations. Jessica is a newlywed, an avid sports fan and has two cats.

JR Scherer

Job Titles:
  • Member of the Officers Team
  • Supply & Service Firm Division President

Karen Matera

Job Titles:
  • Member of the Officers Team

Keith Stevens

Job Titles:
  • Member of the Officers Team

Ken Cashin

Job Titles:
  • Director
  • Legislative Chairman / Windstorm Holdings, LLC

Kevin Law

Job Titles:
  • Director

Lance Maasdorp

Job Titles:
  • Director

Laura Frandsen

Job Titles:
  • Marketing / Communications Coordinator
Laura Frandsen joined FMHA in 2018. Her role is to edit and design the FMHA monthly newsletter and other communication tools, keep you informed with the new FMHA member website, and create the FMHA convention materials. The previous 19 years she was a partner/owner at Cade & Associates Advertising using her skills in all areas of marketing and working with a wide variety of businesses. Prior to this, she worked as an Account Supervisor for a national marketing firm and technical magazine. ​​Laura has a B.S. degree from Florida State University in Media Communications. She also has a Professional Direct Marketing (PDM) Certification from the University of Missouri, Kansas City. Laura loves the outdoors, has two adult children and lives with her dog Zoey.

Lisa Cashulette

Job Titles:
  • Project Manager
Lisa Cashulette, Project Manager, began working with FMHA early in 2020. She assists the leadership team with workforce development, and various other projects. She has a background in marketing, training, and project management, and has worked in both the for-profit and non-profit sectors, primarily in financial services and insurance. Prior to this, she was a Senior Implementation Project Manager for CUNA Mutual Group, where her project teams partnered with customers throughout the United States on complex product implementations. As a former remote employee, Lisa has also assisted FMHA with its approach to delivering virtual programs during the COVID pandemic.

Margaret York

Job Titles:
  • Member of the Officers Team
  • Finance and Insurance Division Secretary / Triad Financial Services, Inc.

Mark Kelly

Job Titles:
  • Member of the Officers Team

Marty Martin

Job Titles:
  • Member of the Officers Team

Matt Gentile

Job Titles:
  • Member of the Officers Team

Matthew Steiner

Job Titles:
  • Member of the Officers Team

Mike Wnek

Job Titles:
  • Member of the Officers Team
  • Chairman, Marketing and Public Relations

Nelson Steiner

Job Titles:
  • Member of the Officers Team

Nicole Weis - President

Job Titles:
  • Member of the Officers Team
  • President

Ray Paulk

Job Titles:
  • Member of the Officers Team

Rob Peterson

Job Titles:
  • Member of the Officers Team
  • Credit

Ryan Vatalaro

Job Titles:
  • Member of the Officers Team

Shady Oaks

Job Titles:
  • Member of the Officers Team

Shawn Harpin

Job Titles:
  • Director

Sheri Woodworth

Job Titles:
  • Member of the Officers Team

Stephen Weis, III

Job Titles:
  • Member of the Officers Team

Steve Adler

Job Titles:
  • Director
  • Membership Chairman / Murex Properties, LLC

Tom Trexler

Job Titles:
  • Member of the Officers Team