GIJS DE BEER

Playtest is a product I co-founded with Blue Giraffe. Our goal is to change how game studios create games: by providing continuous insights from real people and by building a fan base from day one. Release your game together with your fans... Together with app studio Touchwonders we made a range of three business apps for Dutch Rabobank, aimed at their biggest clients. A range of apps that shows that business apps can be very informative and fun to use at the same time. We worked close together with the Rabobank teams to present the sometimes complex financial data as simple as possible... We visited several schools and worked together with them on early prototypes to check these assumptions. We combined that with research that showed kids learn even better if you make it actionable: stand up when you see the words 'stand up'. Plus we found a visual style that wasn't as childish as current products on the market, like most kids told us. Groove.me was an instant hit and now helps kids..