JEFFREY HOLBROOK - Key Persons

Job Titles:

• Managing Partner, Executive Vice President, Chief Communications Officer, Chief Marketing Officer

Jeff Holbrook currently serves as the Managing Partner of Potentia Athletic Partners, after a two-year stint as Chief Marketing Officer of the Blake Sports Group. He oversaw the marketing portfolio of some of the biggest names in sports history, including Wayne Gretzky, John Elway, Mark Messier and George Brett, as well as interfacing with companies like Tiffany & Co., American Express, and Oakley, among others. As the primary strategist behind BSG's marketing programs, he uses Facebook, Twitter, Instagram and various other new media platforms to project the efficacy of some of the world's top brands. Holbrook served as Executive Vice President and Chief Communications Officer with the Phoenix Coyotes for five seasons prior to joining the Blake Sports Group in 2011. He oversaw various aspects of the Coyotes business operations, including the Fan Development, Youth Hockey, Media Relations, Community Relations, Corporate Communications, News Content, and Coyotes Charities departments. In 2009-10, Holbrook took on additional responsibilities with the Coyotes, including game operations, marketing, and the team's social networking strategies on PhoenixCoyotes.com, Twitter, and Facebook. He was also the club's direct liaison with WDG Enterprises (Wayne Gretzky's charitable and business ventures) and the City of Glendale. Prior to the 2008-09 season, Holbrook implemented the Coyotes' News Content Department, a groundbreaking initiative which allowed the Coyotes to create, edit and distribute news content to various local media outlets. The information is distributed in a variety of mediums, including print, internet, video, and audio formats, resulting in increased media coverage for the organization.