JAN AULBACH

Jan Aulbach is a brand designer and strategist working in the fields of brand identity and editorial design. His work starts from a strong strategic foundation and focuses on a clear, authentic and compelling visual language... A well designed object - or artefact how I like to call them - is only as good as the thinking behind it. You have to get to the core of what the thing you are designing really is about. A strong concept is always based on a deep understanding of the topic and the environment of its creation. This requires rigorous, critical thought and the awareness that we tend to take shortcuts, if we have a certain outcome in mind too early in the process.