MAINSTREAMING SUSTAINABILITY

The word sustainability seems to have many different meanings floating about these days. Politicians use it when talking about keeping the government from running into debt. Environmentalists think of sustainability from the perspective of maintaining resources and reducing pollution. Farmers think about having enough water and fertile soil to grow healthy crops. Everyday folks think about sustainability from the standpoint of paying the bills and keeping food on the table. But what does it mean to use this term in relation to a modern corporation? What exactly is "corporate sustainability?"... To answer these questions, we need to understand how to drive sustainability into the fabric of the organization such that it becomes systemic. Every system within the organization must include parameters to encourage better decision-making regarding not just economic concerns but also environmental and social concerns. This is what mainstreaming sustainability means-making sustainability part..