PHILIP M. SUTHERLAND

I led design for a unit within Wayfair's Partner Home group, which builds applications and services enabling suppliers of furniture and home goods to succeed on the Wayfair platform. In this capacity, I simultaneously directed user testing, information architecture, interaction and visual design for multiple data-driven applications. I orchestrated hands-on work (mostly performed by myself), capacity planning, strategic product direction and future vision. I balanced an empathetic focus on user needs with organizational and business goals, all passionately directed to creating engaging and useful products. I was an integral part of my product teams, participating in all sprint activities, leading interdisciplinary design sessions, and co-creating product definition... In 2020, I designed from scratch with minimal business direction or requirements two important "supplier-facing" applications. For each, I created within a month a prototype embodying the core structure and interactions..