THE HOUSE OF ENCHANTMENT

The House of Enchantment was founded in 1937 by James Swoger a prolific inventor, builder and sleight of hand artist. Known as "The Plastic King" Jim made hundreds of effects. Today, the House Of Enchantment is owned by Jay Leslie Inc. Jay Leslie has performed well over seven thousand shows. Magicians from beginners to professionals take lessons from Jay. He lecturers at magic clubs and produces teaching DVDs. Many of Jay's students have won first place at competitions... Hanging from the ceiling is our original banner pre, The House Of Enchantment, made in 1937. In those days Jim Swoger had competition in town from his brother (a photographer) and his father (music store owner) so he reversed his name to spell "Regow's". Regow's magic studio was in the bottom half of his home.

Also known as: House of Enchantment

Primary location: Huntington Beach United States