TONY ZAMBITO

For over twenty years since the founding of buyer personas, Tony Zambito has helped many of today's leading organizations. Including the likes of FedEx, IBM, HP, GE, Reuters, Thomson Reuters Financial, Microsoft, Genesys, and many more. Leading to significant growth achievements and closer relationships with their buyers and customers... Before Tony's involvement with the world of personas and buyer insights, he served as a distinguished senior executive. Including pioneering the role of Vice President, Customer Management. Tony has served as Vice President, Customer Management, Vice President, Strategy, Vice President, Sales, and Vice President, Marketing for TRW, Knight-Ridder, and Compaq/HP... In 2001, Tony Zambito innovated the concept of BUYER PERSONA. A new way of understanding buyers that radically changed how businesses, marketing, and sales