YOUR CHOICE SENIOR CARE - Key Persons
Job Titles:
- Huntsville Director of Operations
George Heinemann has 5 years of experience in the senior care industry and purchased the original Your Choice Senior Care territory from founder and CEO Joe Soles in 2018. His move into the senior care industry was predicated by his entrepreneurial spirit, and desire to help families navigate the complicated nature of the healthcare industry focusing on enabling seniors to live at home where they feel most comfortable. Understanding the acute need for home-based services, and the growing market in the senior care industry, George and Joe decided to expand the reach of the brand by franchising the model Joe created in 2010.
George started his professional career working in the print and digital advertising industry. Over the stretch of 18 years, he grew his knowledge base taking on greater responsibility and initiatives in manufacturing management, sales, customer service, sales support, collections and eventually directing a field service team that spanned across the USA. George's transition into senior care was driven by his servant heart and desire to help families find solutions for their loved ones in a time of need. George is a native of Illinois and graduated with a B.S. in Corporate Communications from Northern Illinois University and an MBA from Florida Metropolitan University.
Joe Soles has 13 years of experience in the senior care industry and founded Your Choice Senior Care in 2010 in Birmingham, AL. From overseeing the day-to-day operations of two locations to being responsible for the development and improvement of the overall Your Choice Senior Care franchising model, Joe has worked to lead Your Choice Senior Care into one of the fastest growing markets in the country.
Joe began his professional career in the mass marketing media industry where he led his division to new heights. His experience and compassion allowed him to diversify his management skill and move into the senior-care industry after recognizing the incredible need for consistent and compassionate care. His own personal experience with a close relative needing care prompted the development of Your Choice Senior Care. Joe is a native of Georgia and graduated with a B.S. in Electrical Engineering from Georgia Southern University and an MBA from the University of Alabama at Birmingham. His unique perspective outside of the senior-care industry has allowed him to identify additional options for caring for our senior population.
Job Titles:
- Owners of Your Choice Senior Care, the Montgomery River Region
Lori Heinemann have owned the Birmingham Your Choice Senior Care since 2018 and have lived in Birmingham since 2008. Their experiences with family members and their care was the catalyst for them to join Your Choice Senior Care. George is a Certified Nursing Assistant and they are excited to be part of the Your Choice Senior Care team.
Seth Jones was a teacher for eight years. After spending nearly a decade educating young children, Seth is using his compassion for people by helping seniors to comfortably and safely live at home. Seth is a Certified Nursing Assistant and is excited to be a part of Your Choice Senior Care.
Job Titles:
- YCSC Hendersonville Owner