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As designers, our first instinct is to assume that brands are recognized primarily visually but in fact, branding agencies often dip into the other senses as well. So for example, some time ago, we worked with an entrepreneur who produces custom scented aromatic candles for his clients so that each client gets a totally uniquely scented candle. Another non-visual method of branding is auditory branding which is famously used by Intel with that familiar four note chime they always play on their ads as the "Intel Inside" logo appears.