ERIC HANFORD

Eric Hanford is a senior healthcare marketing leader with a proven record of rapidly bringing new specialty products and services to market that drive customer satisfaction, improved retention, and above market growth... As a Senior Marketing Manager for Covidien, Eric led the creation of a customer-centric strategy that resulted in overachievement of their revenue and earnings budget. A proactive, early-adopter of innovative technology, he dramatically improved the customer experience on several Covidien product lines by pioneering imaging iPad apps. Eric's early career, developing managed care on a national scope (44 states), taught him how to partner with physicians, hospital CEOs, and boards to understand their goals. This experience led to his being recruited by Baxter Healthcare to focus on their end-stage renal disease business when reimbursement was thought to be moving from Medicare to commercial payment. Eric managed peritoneal dialysis during his tenure with Baxter before..