GINA FEDERER

Leads media relations, writes press releases, and pitches stories for both local and national audiences, serves as spokesperson and develops/maintains relationships with the media, coordinates interviews with subject matter experts, provides timely release of information, ensures accuracy, and anticipates and responds to inquiries, including those of a sensitive nature... Recommends, develops, and manages tools to gather, understand, and act on key data related to communications performance, including email metrics, Google web analytics, and social media analytics... Responsible for providing leadership and strategic planning for effective organization-wide marketing and communications programs designed to drive engagement, increase visibility, and promote enhance the organizational brand.