GWEN

Throughout my career I provide Human-Centered Design (HCD) Thinking & Methodologies in current tech-focus and feature-driven economy. It's my passion to shift our mindset into a human-focus and value-driven economy. I advocate for Job-To-Be-Done (JTBD) methodology; persona methodology is limited and excludes all users. Additional note, we should be including Equity-Centered Design (ECD) in this conversation because fairness towards everyone does matter, design is intentional... ECD delivers inclusive design to the people and communities who consume our product and inclusive decision-making among diverse teams who deliver it. My style of problem solving is inspired by John Maeda's observations and other great heroes I follow on Twitter... Lead Product Designer with ID and IoT experience with business skills to deliver reliable and sustainable consumer experience for B2B and B2C products.