MADELINE

When I started my business so many years ago, I hoped to take my work from editorial design to being on the ground where the creativity starts. Following talented people as they create and share their goods with the world might be my favorite style of storytelling. I aim to be unobtrusive and candid, leaving room for people to be themselves. When I need to nail down 24 headshots in 24 minutes, though, I can get my subjects to quickly reflect back confidence and humor. Whether you are preparing to reveal a collection or trying an apple sauce sample, I'm looking for the potential of a greater narrative. What's really happening here? What story does the brand want to tell?... Madeline's photos for magazines and newsletters, cast photo for The Awake poster, LG signage to promote the tie-in between the new phone and fashion, headshot boards for her children's elementary school production of 101 Dalmatians.