MICHAEL DEVRIES

GREETINGS! Let me introduce myself. I am a Senior Usability Researcher, Analyst, and Designer with 18 years of cross industry experience. My primary strength is in usability testing of all kinds. I have designed a usability lab, conducted usability studies in the field, moderated focus groups, and much more. Most recently, I created a competitive user experience program that after two years supported over 20 functional groups, including project management, executives, advertising, and even legal. I have a solid grasp of fundamental and special case usability research methodologies and analytics. My professional interests include developing measures to answer questions like, "Do customers like the way the web site looks," and "Does this icon really get across what it needs to?" I am keenly objective and depend upon the customer, through their behavior, statements, and preferences, to help me provide guidance for practical, usable, and yet emotionally engaging designs... About this..

Also known as: Michael