PUBLIC BREWING

The project "Public Brewing" is an interactive Media Facade on the building of the Uerige Home Brewery in Düsseldorf. In this project the brewing process - from crushing of the malt to the fermentation and on through to the bottling - is visualized by means of a rear projection onto the windows of the facade. At a control desk located in front of the building the visitor can steer the process by operating buttons, pumps and cranks and thereby brew his own beer. This appears, after it has been virtually bottled, as a real bottle at the control desk and can be taken home. When nobody works on the controls and "brews" beer, brewery employees run around in a bored manner over the facade and signalize in this way that they would like to get on with the job. Now and again there are some surprising scenes visible. A beer thief might sneak around, or an employee might stagger drunkenly through the scenery... Das Projekt "Public Brewing" ist eine interaktive Medienfassade an dem Gebäude der..