THREE FURIES CONSULTING - Key Persons
Adam has been helping clients overcome UX and branding challenges for over 15 years. At home in both digital and traditional media, he spends most of his time designing websites that solve problems, treat audiences with respect, and look great doing it. He is also a frequent guest lecturer in design at Parsons, Pratt, and the School of Visual Arts.
He founded Starting Now in 2012 after spending a decade in NYC design and branding agencies, working with clients in the corporate, cultural, education, hospitality, and nonprofit industries. His work has won awards from Communication Arts, Graphic Design USA, and the ReBrand 100 among others.
Adam graduated magna cum laude from Brandeis University with BAs in Art History and Philosophy. He lives in Queens with his wife and twin toddlers.
Job Titles:
- Content Designer & UX Writer
Aimee has been working in the world of content design and UX writing for over 12 years, helping start-ups and established companies find their voice and create new, world-class features for their customers. She's passionate about creating user-friendly experiences, and loves nothing more than making things seamless, consistent, and easy to understand.
Aimee graduated with a degree in journalism from Sheffield Hallam University, and worked for several local newspapers before landing a job in UX writing. It was an instant fit, and since then she's designed user journeys from conception to delivery and launched products in multiple languages for companies like Booking.com, Deliveroo and Avant Arte. She works closely with designers, developers, and product managers to create the best experience and deliver the right results.
After living in a few different countries, including Australia, Thailand, and The Netherlands, Aimee is now based in London. She spends her spare time reading, working on her French, and visiting surf destinations across Europe.
Job Titles:
- Business, Brand & Content Strategist
As a business, visual identity and content strategist, Amanda builds companies and teams, organizes operations, and produces integrated marketing plans, national advertising campaigns and complex websites. She has a knack for simplifying complex concepts into accessible messages, and infusing them with heart and humor.
She founded Three Furies, a New York-based consultancy to work with progressive organizations, pivoting businesses and visionary entrepreneurs. She has built a reputation for her ability to achieve aggressive objectives on budget and on schedule, a feat she attributes to her commitment to collaboration, open communication and diplomatic truth-telling.
Amanda graduated from Georgetown University with a Bachelor's degree in English Literature and earned her Master's degree at New York University. She also holds a JD from the Washington College of Law at American University, where she was Associate Executive Editor of the International Law Review.
Previously, she was head of operations at Carbone Smolan Agency and a founding partner at Thinkso, both boutique branding agencies in Manhattan.
Born & raised in Boston, MA, David began his marketing career after a decade in fashion, leading regional retail operations for global brands Zara, Club Monaco, Theory, & Bally. Despite studying Graphic Design at The Art Institute, his penchant for luxury clientele & designer collections overpowered his proficiency in cool graphics.
In the previous decade, David has published dozens of collaborations in reputable fashion, art, and lifestyle platforms. Additionally, his industry relationships range from award-winning designers to fashion PR firms including Conde Nast, cg42, Agentry PR, Karla Otto, & KCD.
David's expertise in omnichannel marketing campaigns & content distribution strategy was cultivated while leading digital marketing consultation and strategy for both the global web development firm AgilityIO and Miami-based digital marketing agency NGNG Agency.
Elena's experience lies within designing and strategizing enterprise SaaS products and B2C solutions across various industries including: public health, financial services, law, e-commerce, entertainment, cyber security, non-profits, and more. Her passion is helping companies that scale impact, and have missions around empowering their users through services and information. Haskins is currently based in Tulsa, OK, but has worked primarily in New York City. She is the founder of Anele, a UX studio, and co-founder of Cipher Studio, a software development agency. Elena runs a UX Mentorship and community program to support UX emerging designers and recent college graduates, called Converge.
Atlanta-based visual designer, Erin Hall, designs identity systems and digital interfaces that exude a fresh, modern vibe. Her work is marked by strong typography skills, an elegant sense of color and high-level organization.
A Portfolio Center graduate, she started her career in New York at internationally acclaimed Carbone Smolan Agency, where she worked on identity programs for Fortune 500 companies, luxury brands and corporate institutions. She was recruited to a start-up opportunity with a newly formed branding agency, Meter Industries. Under the guidance of Marty Weiss, she worked on projects ranging from designing a new brand for Blue School, a century-old progressive school in the West Village to creating print, digital and outdoor campaigns and events for a new Polish Vodka.
As a freelancer, Erin has worked with a diverse group of organizations ranging from large corporations (Morgan Stanley, BCG) to the City of Augusta (GA), where she created an identity and website for the revitalization of the Laney Walker Bethlehem neighborhood, as well as prestigious institutions such as Morehouse College.
Job Titles:
- Content Strategist & Project Coordinator
- Creative Writer
Isabel is a creative writer with a keen grasp on social media strategy and communications. She previously worked in the New York art world, where she brought her passion for problem-solving to the communications teams of multiple contemporary art galleries and the Whitney Museum of American Art.
Isabel graduated from Columbia University, where she earned a B.A. in Art History and a Special Concentration in Business Management from the Mendelson Center for Undergraduate Business Initiatives at Columbia Business School. Isabel currently lives in Brooklyn, and enjoys reading, writing short stories, keeping up with art world drama, and eating her way through the five boroughs.
Kate Cooper is a content strategist who believes words are a business asset and teaches clients to invest in them. An advocate for plain language and a student of digital behavior, Kate believes in the power of discovery and a less-is-more approach to content. Her clients include both household names and emerging startups.
Kate is a graduate of the University of Virginia and the Radcliffe Publishing Course (now the Columbia Publishing Course). Before working in content strategy, she was a magazine writer and editor. Her stories have appeared in Fit Pregnancy, Coastal Living, Southern Living, Cooking Light and other national consumer magazines.
An avid reader, runner and weight lifter, Kate is also the mother of three. She lives in Richmond, VA, with her husband.
Neo Khama is a self-taught multidisciplinary designer, specialising in branding and digital design for lifestyle and wellness brands.
With previous experience in the fashion and entertainment marketing industry, working with brands such as Christopher Kane, Vivienne Westwood and Giles Deacon, Neo learnt the importance of storytelling and the value of effective communication. She incorporates that knowledge in her work, with an approach to design that not only makes each client's creative vision a reality but also ensures that the reality is compelling and functional.
Neo has lived around the world, from London to Shanghai and Hong Kong and now Los Angeles. Recent clients include Dive in Well, Female Founder Collective, Equi London and Edeline Lee.
Pam Payne founded Brickhaus in 1995 when website development was the studio's focus. Her experience spans decades of freelance, contract and fulltime positions in academic and corporate communities, including supervisor of creative services departments for major investment banks as well as corporate IT trainer and software developer. As Sole Proprietor of Brickhaus, her digital production skills are extensive, as are her contacts within the field. If your company's creative needs extend beyond Word and PowerPoint please feel free to ask if Brickhaus can provide assistance.
Job Titles:
- Layout & Presentation Designer
- Planner
Patty McIntosh is an urban planner who specializes in writing, editing, layout and design of documents ranging from strategic plans, technical documents, training manuals, periodic reports, and presentations for government, non-profit and corporate clients. Her work also focuses on the analysis and presentation of statistical and mapped data to drive and support decision making. She resides in Savannah, Georgia.
Job Titles:
- Social Media and Marketing Intern
Rhi is an energetic, creative marketing specialist with a unique background: seven years as a military leader, followed by three years as a personal branding consultant with one year of social media manager experience.
Experienced with social listening, synthesizing research into actionable insight, and creating content, she has led highly visible editorial projects for the Bob Woodruff Foundation and several of its initiatives. She was part of a senior team that consulted on Stanford University's Vice Provost for Graduate Education website content, leading the accessibility analysis and recommendations.
Rhi's teamwork and communication skills are galvanized by her aircrew experience. She not only takes initiative but also follows through on complex tasks with meticulous care. Before joining the Three Furies team, she founded the state of Maine's first-ever active, Veteran-focused Facebook presence and devised the social media marketing strategy for Maine Hire a Vet Campaign's pilot year.
She is incredibly reliable and also very funny, with a bottomless well of pop culture references and the strongest GIF game on our team. She lives in Maine with her husband, and an assortment of domesticated animal companions.
Job Titles:
- Art Director
- Design Director
- Graphic Designer
Art director and graphic designer Samantha Yatovitz (né O'Brien) is an award winning senior creative from Sydney, Australia. Now based in Portland Oregon, Samantha continues to strike a successful balance between advertising and design projects.
Conceptually based, collaborative, and skilled in all disciplines from print media to television, radio and digital, she is as equally at home creating a brand identity as she is a multi-faceted national advertising campaign. Samantha moved to New York in 2010 where she continued to work for some of the world's leading advertising agencies, design firms and publishers before making Portland her home in 2012.
Achieving top honours at AWARD School (Australian Writers & Art Directors Association), and being a student of Milton Glaser at the School of Visual Arts, New York have been invaluable highlights along the way. Illustration, photography, copywriting, creative presentation and strategic thinking are additional skills that she brings to her practice.