TRACY BOYER CLARK

Tracy Boyer Clark is an award-winning multimedia technology strategist, specializing in the intersection between digital media and interactive technology. Currently, Tracy is a Senior Marketing Manager at IBM. She graduated from UNC Chapel Hill in 2012 with the School's first MBA/MSIS, where she studied General Management at Kenan-Flagler Business School (ranked 19th by US News World Report) and Human-Computer Interaction in the School's Information Science program (ranked 1st by US News World Report)... My background is a strong blend of entrepreneurship, technology and online media, which helps me quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts... I have launched two entrepreneurial businesses: Innovative Interactivity, a multimedia blog acquired by UNC Chapel Hill, and Reportory, a news aggregation platform where I received a $20k fellowship with University of Missouri to test user..