MARKETING AND SALES ANALYTICS

Marketing and Sales Analytics: Proven Techniques and Powerful Applications From Industry Leaders (Pearson FT Press, First Edition, July 2014) is for CEOs, CMOs, CIOs, and other senior executives who are building and applying analytics capabilities to maximize their business results... "Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain Company, helping clients develop actionable strategies that deliver sustainable results." -Bob Bechek, Worldwide Managing Director, Bain Company Marketing and Sales...