CDM DIRECT - Key Persons


Kris Ram

Job Titles:
  • Director
Kris Ram was raised in the Fiji islands and educated in New Zealand as a Mechanical Engineer specialising in Project Management. Since then, he has taken up roles within the education and manufacturing industry before moving into the Contact Centre, Market Research Data Collection and Omnichannel marketing space. Then in 2011, he moved to the contact centre industry as a Team Leader working in the market research data collection department. Kris quickly excelled and got promoted as CDM Direct's Operations Manager. After 2 years, he moved up the ladder to become CDM Direct's Operation General Manager in New Zealand. As the General Manager, Kris is responsible for building and managing relationships with clients, developing and implementing strategies for the betterment of projects and always be available to his clients' request as you would expect from a reliable and dedicated business partner. In addition, Kris is a great leader and motivator who keeps his team in check and their eyes on the goal.

Mandy Admiraal

Job Titles:
  • General Manager Australia
Mandy brings with her more than 17 years of management experience. She currently holds a double degree in marketing and media communications. Not to mention, she also has postgraduate qualifications in front line management and lead auditing of quality and management systems. Mandy's role is based heavily around client services and is very much results driven. She takes over the day to day operations of her campaigns. All the while making sure that our client is always kept up to date and informed. Besides, she's well known for providing bespoke alternative solutions to her clients, that offers cost savings and quality outcomes. Furthermore, she has built up an extensive portfolio of clients across all sectors and industries. She always provides valuable guidance and feedback before the campaign launches to help shape the scope of the project. This ensures the client's objectives are met and their expectations exceeded, whilst always promoting clear and open lines of communication as well as around the clock support.

Mohammed Zoheer

Job Titles:
  • Centre Manager, Fiji
Greetings! I'm Mohammed Zoheer, a seasoned professional hailing from the picturesque Suva, Fiji Islands. With over 11 years immersed in the outsourcing industry, my journey has been marked by dynamic collaborations with diverse clients. I've had the privilege of working closely with regional clients from Australia and New Zealand, as well as fostering connections with clients based in Europe. Outside the realm of outsourcing, I find joy in the simple pleasures of life. When the sun graces us with its presence, you'll often find me indulging in picnics, embracing the outdoors. And during leisurely moments, I'm an avid movie enthusiast, exploring stories that captivate the imagination.

Naomi Haque

Job Titles:
  • Training and Operations Manager
Naomi moved to New Zealand to complete her Bachelors in Education at the Auckland University of Technology. Whilst studying, Naomi worked part-time for TKW as a Market Research Interviewer. Eventually, she started recognising her own rapport building and professional manner. So, she joined CDM Direct to better utilise her customer service skills. Despite her qualifications, Naomi had both flair and passion for providing exceptional customer service. She is diligent, has an excellent work ethic and a "can do" attitude together with an ability to think outside the box. As a result, she was promoted to Inbound Team Leader and shortly after as our Operations Manager in New Zealand.

Sandhya Le Grand - COO

Job Titles:
  • Chief Operating Officer
Sandhya brings experience from a number of other sectors into her role in market research data collection, recruitment and fieldwork. She was originally raised and educated in the UK where she graduated as an industrial chemist but decided to move to Australia instead. Whilst there, she took up roles within the financial services industry managing some of the country's most challenging call centres over a 20 year period. As a result, that call centre knowledge has proven invaluable to CDM Direct where Sandhya now holds the position of Chief Operating Officer, overseeing all operations. At the moment, Sandhya's role at CDM Direct also includes management of data, coordinating data processing and programming resources within CDM Direct.

Tia Muller

Job Titles:
  • Campaign Manager, Fiji
My name is Tia Muller, and I am currently a campaign manager with TKW collective. I started off as an agent in July 2022, then moved up as a senior agent, then a TL and recently a Campaign Manager.

Vani Pandya

Job Titles:
  • Chief Growth Officer
  • Chief Revenue Officer
As Chief Growth Officer at CDM Direct, Vani brings more than a decade of experience in crafting exceptional customer experiences for call centres to the table. Her passion for customer-centricity fuels her mission to empower organizations across Australia with tailored staffing and outsourcing solutions that propel them ahead of the competition.