BOB - Key Persons
Carl Schulhof began his career in broadcast sales in 1979 at WISN-TV in Milwaukee, Wisconsin. He had gained an interest in health care while serving as a medic in the U.S. Army. After the Supreme Court's decision legalizing hospital and physician advertising, Carl started developing information-based, marketing-driven media partnerships. In 1985 Carl joined Gaylord Broadcasting as Corporate Development Director and successfully established health care media partnerships in five of their markets. Forming Schulhof & Associates in 1987, Carl ultimately created successful campaigns with 96 stations in 43 U.S. markets.
Job Titles:
- Founder of Derwood Partners
- Operations / Partner
Charlie is the founder of Derwood Partners, a management consulting firm in the Washington DC area, and a former senior vice president at the National Geographic Society. He has extensive experience in developing successful partnership programs that help organizations reach their strategic growth and profitability goals in a variety of product and service markets. Prior to joining National Geographic, Charlie spent 10 years as the executive vice president of Maps.com, a digital ecommerce and content licensing company, where he was responsible for overall business development, creating strategic partnerships and leading the business strategy development team. He has successfully launched a number of businesses in education, publishing, and multi-media.
William "Billy" Huggins brings a truly unique set of experience and core competencies in broadcast and healthcare marketing. Billy spent the early years of his career as marketing Director for United Healthcare. Serving in this position provided Billy with in-depth experience in developing successful information-based, marketing driven healthcare campaigns.