UNIVERSITY COMMUNICATIONS - Key Persons


Alissa Tannenbaum

Job Titles:
  • Business Manager
Serves as the departmental operations manager. Oversees finance and facilities functions for University Communications and Marketing.

Barbara Monk

Job Titles:
  • Executive Assistant to Chief Communications and Marketing Officer

Christopher Boyer

Job Titles:
  • Assistant Vice Chancellor, Strategic Brand Management
Chris leads a coordinated effort to elevate NC State's brand awareness and affinity, enhance university partnerships, and improve revenue-generation to support the institution's strategic goals.

Erin McCrary

Job Titles:
  • Project Coordinator, Strategic Brand Management
Erin manages day-to-day operations for the Office of Strategic Brand Management and assists in the coordination of special programs and projects.

Gregg Zarnstorff

Job Titles:
  • Director of Trademarks and Brand Protection, Strategic Brand Management
Gregg provides guidance and support to facilitate use of NC State trademarks in accordance with pertinent policies, rules and regulations.

Lisa Marie Ferrell

Job Titles:
  • Chief Communications and Marketing Officer
Serves as the university's chief communications officer and leads the University Communications and Marketing team, which includes Marketing Communications, University Relations, and Administration.

Sonni Minton

Job Titles:
  • Assistant Director of Trademarks Licensing and Brand Protection, Strategic Brand Management
Sonni is responsible for trademark and licensing approvals and assists in managing the promotional activities of the trademark licensing program.

Tiffani Sherman

Job Titles:
  • Administrative Operations Coordinator
Assists the Business Manager with day-to-day financial transactions for University Communications and Marketing. Provides administrative, programmatic, and financial support for UCOMM leadership and staff. Serves as WolfTime administrator and acts as the building liaison and CAMS coordinator for Butler Communications building occupants.