BCT

Consumer Engagement is the oxygen of marketing as it provides the only true opportunity to shape perception and motivate purchase behavior. However engagement is becoming increasingly difficult for marketers to attain due to a marketplace drowning in a sea of sameness, an exponential increase in media outlets, and a untethered, mobile powered, fast-forwarding consumer who has the world they covet within arms reach of desire... Introducing BCT INC., a dynamic transmedia company designed to bring brands and content together to tell a story that is authentic and creates an emotional connection with the consumer - how they think, feel and where they buy.

Also known as: BCT Inc

Primary location: Toronto