CLEARLY RESEARCH - Key Persons


Catherine Yule

Job Titles:
  • Senior VP IPSOS ASI
I took the Foundations of Marketing Research course at U of T, taught by Tanya. Both the structure of the course and the material covered were great. The course has been a great supplement for me professionally. The new knowledge has allowed me to understand how vital marketing research is, and how it is applied at my work today and in new areas that can be explored. Tanya's experience in the industry and her ability to use real life examples made the learning in class very enriching. She is a great teacher and also a great resource for students considering a career in market research. I would recommend the course to junior marketers, analysts and researchers. The course is an excellent resource to help build a strong understanding on the principles of Market Research, taught by a knowledgeable and seasoned practitioner of Market Research.