FORTIFY

Our mission is to reduce the incidence of iron deficiency anemia by tapping into the power of the marketplace to get the most commonly consumed, healthy foods fortified with iron. Rates of iron deficiency anemia are highest in least developed countries, yet most of those nations' nutritional strategies do not address the problem directly. Fortify adopts successful fortification methods that have been used in industrialized countries since the 1950's, and applies them to affordable, healthy foods preferred by those living in developing regions of the world- no behavior changes needed... I founded Fortify in 2012 with a steadfast focus on finding a better food-based solution to the devastating and often deadly impact of iron deficiency anemia on women and their babies. Although we found plenty of enthusiastic support for our approach in the global health community, the greatest challenge has been finding financial support, especially since the COVID pandemic. Recently, we reached the..