MILESTONE-BELANOVA - Key Persons


Alex Ketley

Job Titles:
  • Web & Digital Media Developer
Alex has a Bachelor of IT from Newcastle University with a major in Entertainment and Digital Media. A prolific researcher with a passion for emerging technologies, Alex brings a deep understanding of the latest languages, frameworks and libraries to the team. He is a full stack developer with particular expertise in platform development, server management and back end coding. Alex was a pivotal team member in the redevelopment of the Web Books platform and is now our lead Web Books developer and trainer. He is also talented in video editing, audio production, animation and 3D renders.

Barbara Ketley - CEO

Job Titles:
  • CEO
  • Founder, CEO and Creative Director of Milestone - Belanova
Barbara is the Founder, CEO and Creative Director of Milestone-Belanova. She is responsible for strategic marketing, campaign development and creative direction for the agency. With an honours degree in Management and Law and over 30 years' experience in marketing, Barbara combines her strategic skills with creative talent to deliver innovative marketing concepts that achieve results. Barbara spent the first 10 years of her career in senior marketing roles in high profile companies such as National & General (NAB), Zurich, HCF and FAI Group. During this time, she was responsible for national marketing and advertising campaigns, repositioning programs, direct marketing, market research, marketing services and analysis. Around 20 years ago, Barbara chose to leave the corporate marketing world to start her own agency on the NSW Central Coast. Since then, she has grown and diversified the business to deliver a full service solution to clients across Australia and New Zealand.

Beryl Seckington

Job Titles:
  • Test Manager
Beryl has over 30 years' experience as a software developer, programmer, business analyst and test manager for major organisations such as the Commonwealth Bank, Woolworths and Kalamazoo. She is responsible for the testing of all our major platforms, portals and websites.

Beryl Sekington

Job Titles:
  • Test Manager

Janice Wells

Job Titles:
  • Office Manager
Janice is our Office Manager and senior Account Manager. Having been with the agency for over 15 years, Janice is highly experienced in client service, media and supplier management. An outstanding communicator, she is exceptionally skilled at researching, sourcing and costing anything required for the execution of marketing and advertising programs. Janice's credentials before joining Milestone-Belanova originate from the Banking industry in the training and personnel departments. This highly structured and "people-focused" background has proven to be a solid foundation for her role in building relationships with media, suppliers and third parties who are beneficial to our clients' growth objectives.

Karl Ketley

Job Titles:
  • General Manager
With 25 years' experience in Information Technology, 22 of which was obtained at Westpac, Karl joined the Milestone-Belanova team in 2011 to head the growing digital media division. Since then, he has led the team in expanding our range of digital marketing services from web and platform development to digital marketing, SEO/SEM, social media, marketing automation and app development, ensuring Milestone-Belanova stays at the forefront of the everchanging digital media space. More recently, Karl has taken on the role of General Manager, taking care of the agency's operations to ensure we deliver client work on time and to a quality that exceeds our clients' expectations.

Katia Lobzina

Job Titles:
  • Graphic Designer
Katia graduated in 2017 with a Bachelor of Design with Honours from University of NSW. Before joining Milestone-Belanova, Katia held a senior role as Print Manager and Graphic Designer for a leading printing operation. She also gained extensive experience in digital and app design through a previous role in a web development company. Katia has particular skills in branding, print collateral and digital design, with a focus always on achieving the desired marketing outcome.

Lisa Hewson

Job Titles:
  • Web Developer
  • Key Member
As a full stack developer, Lisa is a key member of our web development and digital team. She came to Milestone-Belanova with tertiary distinctions in web development and has over 10 years' experience in developing custom websites, emarketing campaigns and digital media programs. Lisa is an excellent communicator who has a talent for assisting clients in understanding web and digital marketing technology. She is particularly skilled at search engine optimisation and has a keen eye for front end development. She was also responsible for the concepting and build of our Web Books platform.

Lucie Berkman

Job Titles:
  • Graphic Designer
Lucie is a highly creative designer with a flair for logos, branding, digital design and social media. She graduated with Distinction from the University of Newcastle where she studied a Bachelor of Visual Communication Design and now has over 5 years' commercial experience as a designer. Prior to joining the Milestone-Belanova team, Lucie worked as a graphic designer within the printing industry, extending her skillsets across both digital and traditional media. She is a versatile and valued team member with a love of collaboration and a passion for learning new trends and emerging technologies.

Ollie Ketley

Job Titles:
  • Member of the Team
Ollie Ketley is our youngest member of the team. Ollie is learning the ropes from his appointed mentor Archie, who is displaying an applaudable amount of patience for our most excitable team member. Ollie is the life of the party here at the Milestone-Belanova. We enjoy his energy, enthusiasm and the injection of cuteness he brings on a day-to-day basis. We believe it's important to work in an environment which makes you happy and our furry office friends are especially good at putting a smile on your face when you are having a "ruff" day!

Ryan French

Job Titles:
  • Graphic Designer
Ryan recently joined the Milestone-Belanova team with an Advanced Diploma in Graphic Design and nearly 10 years' experience working for large corporates and SMEs, both directly and within a professional communications agency. With a love for branding, brand identity and illustration, Ryan is a passionate designer who is continually learning, evolving and extending his skillsets. He is accomplished in digital media and web design in addition to more traditional print media. Ryan is continually in tune with new and emerging design trends. Key influences in his personal design style stem from the surf culture along with the likes of his favourite designers such as David Carson, Saul Bass and many contemporary illustrators. Outside of his work, Ryan keeps his mind fresh and creative through travelling and photography.

Ryan Johnson

Job Titles:
  • Web Developer
Ryan has been working with Milestone-Belanova since 2019 when he played a significant role in the frontend development of the sophisticated Web Books platform. He has experience across both front and back end development as well as advanced skills in content creation for digital marketing programs.

Sam Ketley

Job Titles:
  • Administration & Marketing Assistant
Sam assists the team on a part-time basis while studying for a Bachelor of Science in Biomedical Science at UTS. He is primarily focused on internal communications and performance management, ensuring Work In Progress tasks are completed in a timely and efficient manner. He also assists with research, digital population and collation of data required for project delivery.

Samuel Mereau

Job Titles:
  • Web Developer
Sam is a talented young web and digital developer with a Diploma in Web Development from Hornsby TAFE. He has a wide range of skills across both front end and back end development plus experience in digital marketing platforms. Sam's passion for emerging technologies brings fresh ideas and new methodologies to regular team discussions.