MSA

The media industry is changing dramatically. MSA is helping customers around the world understand their changing viewers, automate their internal ad sales operations, and steward and audit their contracts with their customers... MSA is an incubator of ideas - an accelerator for new solutions, a collection of emerging businesses, built on a foundation of growing divisions... Our Post Buy™ analysis system is one great example. We developed this game-changing solution for one of the original major cable TV networks as a custom project, reconciling advertiser's contracts for their cable network commercials with audience viewing data. Our system hit the mark so successfully that as the number of cable TV networks increased, they also turned to MSA, and today we provide Post Buy™ services to over one hundred cable and broadcast clients.

Also known as: Management Science Associates, Management Science Associates, Inc., MSA Focus International Ltd

Primary location: Tarentum United States