KLEENEZE

On May 20th 1970, Kleeneze introduced an initiative, which was to shape the progress of the Domestic Sales organization throughout the entire decade and beyond. The popularity of Kleeneze's Network Marketing program was a significant factor in the rise of a number of similar businesses. The DSSA - Direct Sales and Service Association (later to become the DSA) - was established to govern the industry and Kleeneze was one of the founding members... The 1950s represented a transitional period for Kleeneze. The death of George VI and the ascendance of Elizabeth II to the throne in 1953, coupled with the country's economic recovery, seemed to herald a new dawn following the dismal war years and the many difficulties experienced in the aftermath. Kleeneze built a new factory in order to meet growing domestic demand... About Kleeneze..