In this research project we attempt to provide a crucial set of criteria that will assist traditional radio broadcasters to maintain relevance in today's Digital Age. We aim to identify a minimum set of requirements that should be implemented by traditional youth-orientated radio broadcasters in order to appeal to the participatory user while competing with new delivery platforms such as online streaming...
Traditionally there has been a divide between media scholars about whether supporting and participatory communities are established via communication technologies or the provision of relevant and local content. Within this research project we explore how both content and technologies are both essential and inseparable factors in the creation of a loyal community...
A RMIT final year Media research project on the challenges facing radio broadcasters in the digital age, with an emphasis on youth audience and a proposed criteria for discussion.