AMA RICHMOND - Key Persons
Job Titles:
- Immediate past President
- Brand Marketing Consultant at Outdoor Living Brands
Alex Mercer works as a Brand Marketing Consultant at Outdoor Living Brands for two of their franchise brands: Archadeck Outdoor Living and Outdoor Lighting Perspectives. She leads brand initiatives & strategy at a national level, as well as consulting and advising franchisees for each brand with their local marketing plans to grow their businesses. Alex is a graduate from the University of Virginia with a B.S. in Commerce from the McIntire School of Commerce. Alex lives in the Museum District with her husband and enjoys running with her puggle, Kona, traveling, going to breweries, cooking and cheering on the Hoos!
Job Titles:
- Vice President, Communications
Amanda leads strategic engagements for Modo Modo Agency, a strategic marketing and creative agency based in Atlanta, GA. She brings almost 20 years of experience to bear for clients, delivering market insights and a fresh perspective to help them understand their customers, effectively tell their story and connect the dots across the network of internal and external stakeholders necessary to deliver value-and drive business results. She's worked on everything from primary research, company positioning and branding, new company and product launches, to sales force enablement and thought leadership campaigns, to virtually every kind of nurture, drip, push and pull exercise. Though not a Richmond native, Amanda is in love with Richmond and you can often find her out enjoying its parks and trails, savoring a local craft beer or attending events around town.
Job Titles:
- Director, Programming, Education
With 25 years of communications planning experience now under her belt, Amy continues to develop solutions for clients that help them reach their best prospects and solve their business challenges in her current position as the President of NDP.
Amy previously worked with Blue Cross Blue Shield North Carolina. Prior to that, she shared her media expertise at McKinney in Durham, where she led the multi-media work on accounts like Nationwide Insurance, Sherwin Williams, NASDAQ, Virgin Mobile, and was on the team that successfully launched the Roaming Gnome for Travelocity. Before that, she was with The Martin Agency and Circuit City.
Job Titles:
- Director, Programming, Special Events
Antonia Hite is a "Double-Wahoo" with a master's in marketing from the University of Virginia. As marketing manager at DJB Hospitality, Antonia oversees digital marketing and branding for 17 restaurants, including Sedona Taphouse and NAPA Kitchen and Wine. Previously Antonia served as account executive at circle S studio, a full service marketing agency where she managed branding, digital and communications for Fortune 500 clients.
Antonia enjoys planning social events on the programming committee for AMA Richmond and has previously served as secretary of the Mid Atlantic Peruvian Horse Club.
Aylin Berkowitz has a diverse background with experience in both large and small companies across a variety of industries. Currently, she is a campaign manager at Capital One where she is responsible for developing and leading key marketing strategies that deliver revenue growth for the Commercial Bank. Prior to that, she was a marketing manager at Allianz Partners, focused on marketing strategy and customer experience for travel insurance. Before Allianz Partners, Aylin was the marketing manager at Data Blueprint, a data management consulting firm, where she developed the marketing strategy and operations from the ground up.
Aylin has been active in the local Richmond marketing community as an AMA member since 2011 and a board member since 2014. She has held various board roles, including Director of Volunteers and VP of Communications. She is a graduate of the State University at Albany with a Bachelor of Arts in Sociology and Art. She also earned a Masters of Business Administration from Virginia Commonwealth University. In her free time, Aylin enjoys spending time with her husband and two kids, reading, cooking and planning various DIY home projects.
Job Titles:
- President - Elect
- Marketing Manager Responsible for Primary Care Within Product Strategy
Boz Boschen is the Marketing Manager responsible for Primary Care within Product Strategy and Supplier Partnership department at McKesson Medical-Surgical, where he provides leadership in planning, development, and implementation of integrated marketing campaigns that drive business value for McKesson's partners.
Boz has held a variety of marketing roles in organizations throughout Richmond. He began his career at the Richmond Times-Dispatch in local media sales. Boz then joined The Martin Agency as a key contributor to the Alltel Wireless media team, also assisting with new business pitches and media work for NASCAR, BF Goodrich, Pizza Hut, and others. He joined Capital One's brand advertising team to lead media investment strategy for the NCAA Corporate Champion and College Football Playoffs sponsorships. At Capital One, Boz contributed to the relaunch of the Venture Card credit card, as well as the product launch of the Journey, Cash, and Quicksilver credit cards, and the initial pilot of the bank's 360 Cafes. Prior to joining McKesson, Boz served as Digital Media Director at local agency ndp, leading digital strategy for its largest clients.
Boz has been active in national media organizations, including the Association of National Advertiser's Media Leadership Committee and Trustworthy Accountability Group's Anti-Fraud Workgroup. He also volunteers as a marketing mentor with Startup Virginia and freelances for select clients and agencies. Boz earned a Bachelor of Arts in Creative Writing from St. Lawrence University.
Outside of work, Boz enjoys all manner of outdoor pursuits, from ultimate frisbee to mountaineering, and is always looking for an excuse to check out an up-and-coming musical act or artist. He resides in the Museum District with his wife and three kids, who do their best to keep him on his toes.
Job Titles:
- Associate Account Director With Dotted Line
- Vice President, Membership
As an Associate Account Director with Dotted Line, Caitlin manages marketing and account strategies for a portfolio of clients. Caitlin's primary role is to build strong client relationships and manage the teams that deliver solutions to meet clients' needs. Prior to Dotted Line, Caitlin worked in television production and digital media with various roles at Discovery Communications. Caitlin has an undergraduate degree from James Madison University where she studied video editing. On the weekends, she loves to hike in the mountains with her husband, Pat and their two dogs Leo and Max.
Job Titles:
- Director, Communications, Social Media
As a Brand Coordinator with Plein Air, a marketing and advertising agency built for restaurant and hospitality brands, Caroline works with some of the country's greatest restaurant brands; including Jim 'N Nick's Bar-B-Q, Main Event, Tropical Smoothie Cafe, McAlister's Deli, Krystal, Huddle House, The Greene Turtle, Razzoo's, and more. She helps lead these accounts strategically to deliver on their business objectives, coordinates their marketing efforts, manages project timelines, develops campaign briefs, and manages internal agency resources. She is involved from ideation to execution, helping evaluate key opportunities for campaigns to come. Caroline received a Bachelors of Business Administration in Marketing from James Madi son University. She is a Richmond native and enjoys spending her free time singing with the Richmond Symphony Chorus, serving the community through organizations such as The Doorways, and indulging in Richmond's many amazing restaurants, breweries, and festivals.
Job Titles:
- Account Director at the Hodges Partners
- Director, Communications, PR & Social Media
Casey Prentice is an account director at The Hodges Partnership, a strategic communications firm specializing in traditional public relations, digital and content marketing, social advertising and communications research.
At Hodges, she helps strategize social, digital and content projects for both clients and the agency itself. She also co-manages the agency's internship program and is the manager of The Phil, a nonprofit storytelling platform and content marketing project run by the interns.
She previously served on the PRSA Richmond board and decided to switch gears to AMA Richmond to better align with her body of work.
Job Titles:
- Director, Collegiate Relations
Job Titles:
- Client Experience Specialist at Circle S
- Director, Sponsorship
Jennifer Barbin is a client experience specialist at circle S studio. This will be Jennifer's 6th year on the AMA Richmond Board of Directors and her goal is to mentor and empower future AMA leaders and marketers in our region. With more than 2 decades in the advertising/marketing industry, she relies heavily on AMA to keep her up-to-date on the newest trends & tactics and connect with new people in our industry. Her experience includes business development, strategic planning, research, and media planning; skills she developed while working for circle S studios, Wildfire, Randall Branding Agency, NBC12, Richmond Times-Dispatch, Style Magazine, and The Price Communications Group. Jennifer is a native Texan and graduated from Texas Tech University (Go Red Raiders!) with a B.A. in Public Relations/Marketing. Jennifer and her husband Ron live in the west end of Henrico with their two teenagers, Austin and Alexis. When Jennifer isn't working she enjoys gardening, playing card games with her family, and cheering on her son and daughter at all of their volleyball and soccer games.
Kevin Wilson, a VCU graduate and Richmond native, currently oversees Dominion Payroll's corporate social responsibility programming as Director of Community Engagement. Previously Kevin served as President of the Fan Area Business Alliance and the Uptown Civic Association while owning Sticky ToGoGo and The Cellar Door restaurants. When not cheering on his two sons' burgeoning baseball and skateboarding careers, Kevin dedicates his free time as the Chair of the Cystic Fibrosis Foundation's Tomorrow's Leaders program and serves as Vice President of Programming for the American Marketing Association's Richmond chapter. Kevin and his wife Laura make their home in Henrico's West End and cannot wait to spend the next few vaccinated months eating at every restaurant that Richmond has to offer.
Job Titles:
- Director of Marketing & Business Development at Williams Mullen
Patty Sager serves as Director of Marketing & Business Development at Williams Mullen, a business law firm with more than 240 attorneys in offices across North Carolina, South Carolina, Virginia and Washington, DC. She has over 25 years of marketing experience helping build the professional brands of lawyers, accountants and consultants. At Williams Mullen, she oversees business development, client relations, media relations, marketing and communications. Prior to joining Williams Mullen, Patty was the Mid-Atlantic Area Director of Marketing for Ernst & Young. Additionally, she serves on the board of the Autosomal Dominant Optic Atrophy Association (ADOAA), helping fund medical research to find a therapy and cure for a rare form of pediatric blindness.
Job Titles:
- Director, Membership Engagement
Job Titles:
- President
- Marketing and Communications Specialist at VCU Health
Samantha Kramer is a marketing and communications specialist at VCU Health. She provides marketing support for service line communications and outreach initiatives. In this role, she ensures that service line goals are aligned and support the VCU Health brand. Prior to VCU Health, she has experience in marketing professional services as a marketing manager for Meadows Urquhart Acree & Cook, LLP, a CPA firm based in Richmond.
Samantha graduated from James Madison University in 2011 with a B.S. in Media Arts & Design. She has been a member of the AMA Richmond community for over 6 years and has been on the board since 2018. Samantha also served on SCAN's (Stop Child Abuse Now) Board of Young Professionals from 2017-2021. She lives in The Fan with her husband and enjoys running, cooking, and spending time in all the wonderful outdoor spaces the city has to offer.
Job Titles:
- Director, Communications, Email
- Marketing Manager for Savara Hospitality
Sarah Leffler is the Marketing Manager for Savara Hospitality who oversees marketing, advertising, communications and public relations for three boutique hotels throughout Virginia and North Carolina managed by the company. Sarah graduated from James Madison University with a B.S. in Communications with a concentration in Public Relations. Sarah has lived in Richmond, VA for the past six years and has been an active AMA Richmond Chapter member for three years.
Job Titles:
- Director, Communications, Website
Job Titles:
- Director of Sales and Marketing for ASM Richmond
- Director, Programming, Logistics
Tim is currently the Director of Sales and Marketing for ASM Richmond, the global venue management company that manages Altria Theater, Bon Secours Training Center, and Dominion Energy Center. He has more than 20 years of experience across business/sponsorship development, marketing, media, and event development.
Tim is a Richmond native and an active member of the community. He has served on the Board of Directors of the Bull & Bear Club, the Virginia Capital Trail Foundation and the Virginia Bicycling Federation. He is a graduate of St Christopher's School and Roanoke College, and is married with two children.
Job Titles:
- Director, Membership, Groups
- Regional Account Executive
Todd Wilcox is a Regional Account Executive with effectv in Richmond, the advertising sales division of Comcast Cable. Todd joined Comcast in 1993 after graduating the same year from the University of Richmond with a B.S. in Business Administration. He is a former Vice President of Sponsorship with AMA-Richmond and has been an active member since 2004. In 2007, Todd was presented with AMA-Richmond's Golden Candlestick Award recognizing exceptional volunteerism. Todd was honored for his dedication to sustaining the chapter and its endowment fund through sponsorships. Originally from the Boston area, he lives in Henrico with his wife, son, and super-friendly rescue pup.
Job Titles:
- Client Success Manager
- Vice President, Sponsorship
Tom Hinkes is a client success manager at Dotted Line and is passionate about finding solutions for companies looking to grow. He has been fortunate to work with national brands like Worksite Labs and HobbyTown, Richmond staples like CarLotz and Virginia Green, many organizations in the healthcare space, and has done some of his favorite work with small and medium-sized businesses looking to scale. Through these opportunities, Tom has learned that identifying an appropriate pairing of brand and agency affords the most fruitful, mutually beneficial relationships. When he is not helping ambitious brands reach their goals, Tom can be found suffering through a love/hate relationship with the dumbbells at Crunch Fitness, pedaling away on his Peloton, or spending time with his wife Elizabeth and their devilish Cavachon, Leo.