DAVID C FALCO

I am a creative director and designer with over 24 years experience in many fields of design. I specialize in email optimization for both deliverability and conversion, and have a proven track record of improving email performance in both areas. I have a strong background in print design, having worked as a typesetter, graphic designer and prepress operator. I have extensive experience designing for direct mail and use that insight throughout my design work... My design and technical background lets me communicate with both the client, production staff and vendors. This allows me to anticipate potential problems and solve them before they affect design goals or the project schedule.