In creative communication, great work is about blowing both client's and consumer's mind. It is about making people move with one clear and simple message, while maintaining the brand identity. The aim is to push them to buy the product, use the service, or talk about it and feel connected to the brand...
Making a difference for the client is the primary objective of creative communication. This is what differentiates them from their competitors, and allows them to remain ahead of the game.