SHARPCO HOTELS GROUP - Key Persons


Deanna French

Job Titles:
  • General Manager, Comfort Suites Natchitoches
Deanna French joined Sharpco Hotels Group in March 2023 as the General Manager of the Comfort Suites. Prior to joining the Sharpco Team, Deanna worked for a financial institution for 16 years. Deanna began her journey in the hospitality industry, like most, as a Front Desk Agent at a Hilton brand property and then later worked up the ladder to managing multiple IHG properties. She's very passionate about the work she does and looks forward to successfully contributing to the hospitality industry. When not at work Deanna enjoys spending time with family and friends along with doing other numerous activities.

Elaine Sparks

Job Titles:
  • New Sales Manager

Jay Sharplin - President

Job Titles:
  • President
  • President of Sharpco Hotel Group
Jay Sharplin, President of Sharpco Hotel Group, and Rebecca Blankenbaker, Executive Director of Cane River National Heritage Area, were installed as Louisiana Travel Association (LTA) Board of Directors during its annual meeting at the Cypress Bayou Casino Hotel. "I... Jay Sharplin went to work in the family business learning hotel basics from maintenance and cleaning to customer service. Over the next twenty-five years Jay ascended up the chain of command to an ownership position. Through the years Jay has built strong relationships with brands, vendors, other hotel operators and most importantly, our guests, allowing Sharpco Hotel Group to evolve with relative ease. Jay is a board director for the Louisiana Travel Association and a national delegate with Choice Hotels Owners Council. Also volunteering on boards at Northwestern State University, Louisiana College and Natchitoches Crime Stoppers. In the past, Jay served as President of the Natchitoches Jaycees, three years as Chairman of the Board for the Natchitoches Area CVB and was given the Entrepreneurial Excellence Award by Natchitoches Chamber of Commerce in 2012.

Jerry Sharplin

Job Titles:
  • Chairman of the Board & General Contractor
In 1982, Jerry Sharplin who was then an industrial contractor in Start, LA, built his first motel, a Best Western in Delhi, LA. Since that time Jerry has developed or participated in the development of more than 15 hotels. Mr. Sharplin also assisted two of his brothers in the development of their properties as well. In his free time Jerry enjoys creating metal artwork in his blacksmith shop and spending time with his grandchildren.

Lauryn Sharplin

Job Titles:
  • Director of Sales and Marketing
Lauryn Sharplin began working with Sharpco Hotels in 2004 while earning her degree at Northwestern State University for Hospitality, Management, and Tourism. Upon graduation, Lauryn worked as Front Desk Manager of Holiday Inn Express for 2 years before becoming the Sales Manager for all the Sharpco Natchitoches Properties. Lauryn also went back to school in 2009 and pursued a degree from the Le Cordon Bleu Culinary Baking & Patisserie in Austin, TX. Upon graduation she moved back to Natchitoches and has served as the General Manager of the Comfort Suites Natchitoches since it opened in 2011. In her spare time Lauryn stays involved in various community organizations such as the Les Amies Service Organization, Natchitoches Tourism Commission Board, Natchitoches Chamber of Commerce, Natchitoches Young Professionals, and the American Cancer Society.

Lisa Scaife

Job Titles:
  • General Manager, Day Inn Natchitoches

Marybeth Smith

Job Titles:
  • Corporate Administrator
Marybeth Smith has an extensive background in leadership roles in various business sectors. She is currently the Corporate Administrator and Human Resources for Sharpco Hotels Group. Prior to joining our company, she worked on the executive team for one of the largest Ophthalmology practices in the state. Her strong work ethic, professionalism, and well-established background in operations, corporate finance, and human resources management makes her a critical part of our success. She is passionate about the work she does and looks forward to successfully contributing to the hospitality industry. When not at work Marybeth enjoys spending time with her three children, granson, and fur babies. She is an avid softball mom and loves traveling to watch her youngest excel in a sport she loves.

Melissa Buxton

Job Titles:
  • Regional Director of Sales / Marketing
Melissa serves as the Regional Director of Sales/Marketing. Melissa leads the sales and marketing division for the company by supporting, assisting, training and directing all sales and marketing efforts throughout the company. With more than 18 years of hotel experience in both operations and sales, Melissa brings a vast amount of experience in sales, marketing, training, and leadership in full-service, boutique, select-service and extended-stay portfolios. After gaining experience in all facets of management she quickly moved to corporate leadership positions in sales and marketing with Gulf Coast Hotels, Frontera and Hotel Equities, to name a few. Her experience includes hotel transitions, renovations and openings with over 20 different franchised brands, including Choice, Wyndham, Hilton, IHG and Marriott. When not working, Melissa and her husband enjoy traveling and visiting with their seven children.

Patricia Nicholas

Job Titles:
  • Operations Manager
Patricia Nicholas has over 45 years of experience in Hospitality Management with 17 of those in the hotel industry. In February 2022, she was appointed as the Operations Manager for Sharpco Hotels Group. Through her years of hotel service, Patricia has gained proven leadershiip expertise in hospitality operations, sales, and staff development, making her a valuable asset to any hotel enterprise. Patricia is a powerful workforce and uses her positive attitude and tireless energy to encourage others to work hard and succeed. In her free time, Patricia enjoys spending time with family and friends, cooking, camping and attending NASCAR races. She also serves as a volunteer firefighter for her local fire district.

Sally Halm

Job Titles:
  • General Manager, Holiday Inn Express Natchitoches
Sally has 46 years in the hotel business, a large majority with Sales & Marketing/ Marriott International throughout the Hawaiian Islands. Sally also worked for an Equestrian Resort in Carmel Valley, CA, and with Fairmont Hotel Corporation in New Orleans and San Francisco. Sally has been married for 48 years, and family consist of two pups. Sally enjoys cutting grass and entertaining guests in her home.