A SHUAIB

Financial public relations is therefore the application of public relations by financial organisations in reaching out to the public, finance-wise, in achieving financial goals. Financial institutions play greater roles in the economic activities of any nation, which must be correctly understood by the targeted public. With the world reaching the peak of the envisaged global village, where advancement in communication technology such as Internet, E-mail and satellite broadcasting make nonsense of interpersonal communication, mass communication and by institutions too, must be suited to respond to the dynamism of the society. Therefore, the emergence of financial public relations should be seen as good tiding to financial reports and communication... With the social and economic development in Nigeria, some business magnates, public figures and institutions, have carved out niches for themselves and have become household names that even the young ones are inspired to look up to, due to..