ADASTRA - Key Persons
Eric Tong Yih, Lee is a highly experienced Patent Attorney with extensive expertise in intellectual property law across multiple jurisdictions, including Singapore, Malaysia, the US, Europe, and Asia-Pacific.
Before embarking on his career in Intellectual Property, Eric spent over two years in academic research, holding postdoctoral positions at Kyoto University and University College London, where he specialised in optoelectronics, nanotechnology, and material sciences.
Transitioning into intellectual property, Eric has accumulated over 15 years of experience in the field with a strong technical background in electronics engineering, photonics, and material sciences. He has successfully managed large patent portfolios for multinational corporations, research institutions, and innovative startups. Eric has a proven track record in patent drafting, patent prosecution, preparing Patentability Opinions and Freedom-to-Operate Opinions and have worked with some of the top patent filers and leading technology firms globally. His career spans roles in prominent IP firms and in-house counsel positions, showcasing his ability to navigate complex intellectual property landscapes.
A Ph.D. holder in Optoelectronics from the University of Southampton and a First-Class Honours graduate from University College London, Eric combines technical acumen with legal expertise to deliver strategic IP solutions. He is also actively involved in business development and mentorship within the industry, further solidifying his reputation as a trusted advisor in intellectual property protection. Recognized for his contributions to the field, he has been listed in IAM Patents 1000 (2020, 2022).
Job Titles:
- Business Development Executive
- Commercialisation Executive / Business Dev. - Chinese Desk
Penang- born Edrea, who is now based in KL, graduated in Engineering (Electrical & Electronics) from UNITEN. She worked as a data analyst for several years since graduation with a national Utility company as well as an International Bank. In addition to her corporate experience, she also has few collective years of entrepreneurial and business experience in exporting local products to overseas market in her family business. She is a firm believer that we don't need to own a multi billion-dollar business now in order to exhibit the qualities of entrepreneurial spirit but instead it's something within our self and we can exhibit every day in how we approach our life and career. She is now a commercialization executive with Adastra working with its clients to bring concept to market high potential technology, solutions or products. It includes working with a cross spectrum of various parties, conducting market and industry research. Her secondary role is to anchor the business development of Adastra's IP services to global markets.
Gurpreet Kaur Sidhu graduated with an honours degree in law from the University of Northumbria. She is a Trade Mark Executive with experience in handling various trade mark matters including Malaysian, Indian and foreign trademark prosecution, trademark oppositions, trademark clearance for multinational companies, small entities and individuals. She has also been actively participating in IP talks and workshops organized by various organizations.
Job Titles:
- Expert
- IP Finance Consultant
- RSA Fellow
Martin Brassell is an expert in the use of intellectual property in business finance, and the identification, scoring and valuation processes needed to facilitate this emerging market. He has worked extensively with banks, investors, insurers and policy makers across the UK, Europe and Asia to develop new approaches that recognise the importance of intangible assets for business competitiveness and growth.
Martin is an RSA Fellow and a member of CIPA's IP Commercialisation Committee. He is recognised by IAM Magazine as one of the top 300 IP strategists worldwide.
Martin has written and co-authored a number of influential publications on IP identification and financing. His international publications include Fostering the use of intangibles to strengthen SME access to finance for OECD (2019), the 2013 Banking on IP report and 2017 Hidden Value report for the UK Intellectual Property Office, and two reports on intangibles identification for the Association of Chartered Certified Accountants (ACCA). He has also co-authored a book for Oxford University Press, Economic Approaches to Intellectual Property, with Dr Nicola Searle.
Job Titles:
- Director, Adastra IP Singapore
Prithipal Singh is the Singapore Patent and Trademark Attorney at Adastra IP Singapore. He specialises in Intellectual Property (IP) Law. With more than 35 years of legal practice experience, he is a prominent expert in Singapore trade mark and patent law and a highly renowned and respected figure at the Bar.
Prithipal graduated with a Law Degree from the National University of Singapore (NUS) and was a member of the NUS Jessup Team in 1985 that won the Jessup Cup. After a stint as a Deputy Public Prosecutor with the Attorney General's Chambers, he moved into the private sector to specialise in IP Law and has been doing so ever since.
Prithipal has served on several IP Committees, including the Enforcement Committee of the International Trademark Association (INTA), the Anti-Counterfeiting Committee of the INTA and the Law Society's IP Committee. He is also an active member of the Asian Patent Attorneys Association (APAA) and has previously held the position of Treasurer for the APAA (Singapore) and Editor of the APAA IP Digest.
Prithipal has been featured by Asia Law as a Leading Lawyer in Singapore in the field of IP Law. He has also been recognised as one of the best lawyers Singapore in the 2022 and 2023 editions of Best Lawyers.
Santa graduated from the University of London with a degree in law and has more than 8 years of experience in the IP industry, in particular patents. She is well versed with patent formalities for Malaysia as well as various countries especially the major filing jurisdictions. She has worked in a few reputable law firms before joining Adastra as a team leader.