BRIGHTMARK - Key Persons
Job Titles:
- Chief Marketing Officer, LVMH / Marc Jacobs
"The Enchanted Brand is a mind-expanding look at the role brands can play in our new world. It provides a powerful reflection on challenges facing humanity right now, and a toolkit for building brands that empower the human side of business for a better world."
Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania, bestselling author of Contagious, Invisible Influence, and The Catalyst
"Reading this book forever changed my view of brand and its unleashed purpose and power in today and tomorrow's world. Truly inspiring and thought provoking."
BrightMark CEO Jane Cavalier published this best selling book in 2021 to help companies better thrive in a complex, tech-dominant, ambiguous world where disruption is the rule. Jane outlines a new branding approach to activate today's cautious, skittish, highly sensitive consumer, employee and investor. In this book, learn about brands that delight the imagination to produce greater personal agency resulting in favorable decisions and strong emotional attachments (loyalty) that drive growth and mitigate risk. Jane believes organizational resiliency in tumultuous times must come from people. She sees the brand as the common emotional campfire that is uniquely capable of keeping all parties united in the fight for the success of the organization.
Job Titles:
- Marketing Professor at the Wharton School at the University of Pennsylvania, Bestselling Author of Contagious, Invisible Influence, and the Catalyst
Job Titles:
- Chief Joy Officer, Video Storyteller
Job Titles:
- Google Distinguished Scientist
Job Titles:
- President, Healthcare Operations and Chief Operating Officer, Henry Ford Health System
"Jane Cavalier Lucas has written a must-read work for anyone in branding and business, with significant relevance beyond. She masterfully describes the need for shifting from dated traditional branding to ‘enchanted branding,' which engages the human imagination like never before. Her powerful rationale and actionable steps are a game-changer."