TAPZO

Founder and CEO, Tapzo. Entrepreneur. Boot-strapper. Ex-corporate lawyer. Loves learning tech, eating kebabs, reading biographies, watching good films, talking to auto-wallahs... I feel that more Indian founders and investors should blog - it is from their learning that a lot of others could benefit. This blog is a small contribution to the ecosystem and also serves... We liked Tapzo because the word "tap" has many meanings. We help our users tap into the power of apps, we provide apps on a tap of a finger, we offer a never-ending flow of apps from a tap (like beer or water). The fact that tapping on a mobile screen is the current form factor and can be used to land our message very quickly is a great bonus (one tap and you get many apps). But if this form factor changes, we won't have to change our name... The only problem with chat was that customers who tried it weren't coming back. So we tried harder, optimised first response times, average response times, our knowledge base,..