LUMOS MARKETING

Do you want to stop wasting time and money on marketing that doesn't get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention - so your marketing will make a real difference in growing your business and profits... In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you'll create targeted solutions for turning strangers into customers - and customers into superfans of your business and brand... Small Businesses have tight budgets. And marketing can be expensive. With the Very Good Marketing framework you can pinpoint where your marketing needs help so you can spend your budget with confidence.