LENSCRAFTERS

Lenscrafters Incorporated has been a successful company. They have provided their customers with quality products, comparable prices, excellent customer service, and innovation, all within the boundaries of a brick and mortar store. We now feel that it is time to shift these competitive advantages and expand them in the field of online retailing. The technology is present within today's world to make buying eyeglasses online fun, easy, and enjoyable, and it is time for Lenscrafters to take advantage of this opportunity. We are not suggesting eliminating the brick and mortar stores that have made Lenscrafters the company it is today. We are simply saying, look at the success of other industries and their adventures with online retailing, look at the benefits that Lenscrafters will entail, and envision the opportunity.