FVM - Key Persons


Alexandra Chapin

Job Titles:
  • ACCOUNT DIRECTOR
Originally from the tiny town of Berwick, PA, Alex brings a broad knowledge of marketing to support some of FVM's biggest clients. The Drexel grad uses her razor-sharp communication and organization skills to keep messages moving and projects pushing forward. When she's not color-coding her closet or planning her next cross-country road trip, Alex is soaking in everything Philly has to offer - one cheesesteak and Flyers game at a time

Calvin Son

Job Titles:
  • COPY DIRECTOR
A former journalist, Calvin became a copywriter to build campaigns for clients like Comcast and Best Buy. At FVM, he uses his creative skills to clear word clutter and make brand voices sing, soothe, and sometimes scream. If it were up to him, this bio would just be a tiny GIF of a pug eating pizza.

Casey Lauer

Job Titles:
  • Account Coordinator
With experience in public relations, social media, and consuming incredible amounts of caffeine, Casey is a natural for managing marketing goals and deadlines. At FVM, the Philly native flexes her Google Calendar skills and friendly sarcasm to keep projects productive - and client teams happy. Outside work, you'll find Casey enjoying a triple shot latte, diving into a book while daydreaming about her next national park visit.

Christiana Del Vecchio

Job Titles:
  • SENIOR ART DIRECTOR
Christiana graduated from the Art Institute of Philadelphia and sped straight to FVM with a portfolio that already included work for Di Bruno Brothers and University of Pennsylvania. Passionate and informed, Christiana approaches branding, illustration, layout, and product design with an infectious "bring it on" attitude. She supplements her popularity in the agency with three well-stocked snack drawers.

Coleman Rigg

Job Titles:
  • EVP, CLIENT SERVICES & MANAGING PARTNER
A straight shooter and pragmatist, Coleman manages FVM and its client services with a focus on simplicity. That means streamlining complex strategies to move mountains and get every account to its goals. Super considered and approachable, he makes employees and clients feel heard. Coleman spends his free time writing, recording, and performing original tunes at sessions and shows across Philadelphia.

Davey Awards

Job Titles:
  • Best Education Project for Bishop Eustace Preparatory School Website ( EustacePrep.Org )

Helen Smith - EVP

Job Titles:
  • BUSINESS MANAGER
  • EVP
Helen takes accounting, personnel, and business matters seriously, having kept FVM a fine-tuned marketing machine for 18 years. The perfect blend of practical, professional, and personal, she knows what it takes to crunch numbers and crush budgets - all while (politely) getting timesheets in on schedule. In her off hours, Helen can be found in the garden, on trails, or at weekend Porsche rallies with her husband.

Jon Tran - EVP

Job Titles:
  • CREATIVE DIRECTOR
  • EVP
Jon has helmed more than two dozen branding, rebranding, and repositioning projects at FVM - and those are just the ones he remembers! Keen on asking questions, testing ideas, and cracking jokes, he spurs creative to delight clients with concepts that nail targets, win over execs, and stand out. When he's not scribbling furiously on his tablet, Jon's waist-deep in hobbies that include fish care, PC gaming, and learning useless facts.

Karen Murphy - CEO, President

Job Titles:
  • MANAGING PARTNER
  • PRESIDENT
For 20 years, Karen has brought a research-minded approach and unquestionable results to FVM's top accounts. Today, she leads the agency - meeting client needs with a keen ear for pain points and a sharp eye for high-impact industry trends. With three sons and a husband at home, Karen spends her out-of-office time stocking a self-emptying fridge and cheering on her champs at countless youth sporting events.

Libby Pniewski

Job Titles:
  • Account Executive
A self-professed Microsoft OneNote addict, Libby starts each day by cracking open her list of tasks and projects. At FVM, the West Chester University graduate most enjoys learning how different businesses work - and helping them explore newer, nontraditional marketing approaches. When Libby's not whipping up spreadsheets, she can be found cooking new recipes weekly, creating everything from ramen to sourdoughs.

Mia Peters

Job Titles:
  • Web Designer
A lifelong visual artist, Mia leverages her creative background in painting, drawing, and dancing to bring concepts to life. She pulls inspiration from nature and architecture to inform her clean, minimal digital designs. When she's not traversing Philadelphia with a puzzle book in hand, Mia enjoys traveling and teaching future generations of dancers.

Uliana Zaytseva

Job Titles:
  • Senior Designer
With a background spanning sculpting, public media, and higher education, Uliana's specialty is diving deep into new topics and interests. At FVM, she leverages her inquisitive approach to create thoughtful designs for a full range of industries and clients. When she's not flexing her creative muscles, Uliana enjoys exploring the trails around her home in Ambler.