DEEP DIVE

Our model takes into consideration usage motivation, what users believe a perfect brand should be like, the way consumers perceive themselves and what they think an ideal product should be like in terms of functionality... Ads may and should be (re)tested in different stages of development - from storyboard to fully finalized commercial. Our methodology provides a measure of whether an execution is or will be effective. It also identifies elements that must be changed to maximize performance... In addition to pricing techniques that have been around for long and became an industry standard (such as Van Westendorp or Gabor- Granger), we also offer Conjoint Analysis which is much more than a pricing technique.

Primary location: Belgrade Serbia