REALLUXURYBOOK.COM

The stellar growth of luxury brands over the past 20 years has slowed drastically and suddenly, leading to concern about what the future of luxury holds. With "luxury" now used to label everything from cars to cookies, how can we understand the real value of luxury brands beyond their familiar claims to heritage, craftsmanship and customer service? Faced with savvier, more exigent consumers, what can luxury brands do to respond to the growing demand for meaningful and responsible business? Together, these questions point to the opportunity for luxury brand s to revive their flagging fortunes by asserting their innate leadership potential in business and society.