STEVE LEWIS

For existing trade shows, Steve can provide a variety of ideas and marketing strategies to enhance exhibitor sales activity as well as offer attendance development incentives and expense reduction analysis... Steve can provide effective tools, proven systems and relevant experience for sensing the market for new "niche market" trade publishing efforts. He can also develop the marketing and advertising sales effort so the new magazine will have every opportunity to succeed in the marketplace... Action Sports Retailer (ASR), a monthly trade magazine, along with Action Sports Retailer Trade Shows, was launched in 1980 when Steve and partner Jeff Wetmore created Pacifica Publishing, Inc. The magazine and trade shows, which were held annually in Long Beach, California, and Atlantic City, New Jersey, were created to serve the growing surfing lifestyle market. The publication and trade show grew rapidly and became the center of commerce for the worldwide surfing, skateboarding, roller..

Also known as: Steve

Primary location: Laguna Beach United States