ANDREW WICKLUND DESIGN

A Strategist in a Designer's body. I am a strategic-thinking creative. Design thinking is at the core of how I approach every opportunity. Understand the situation and get smart about it from every angle. Empathize with the end user. Prototype, modify, and get input. My focus puts function ahead of form, and I believe that the best and most beautiful solutions are born from answering user needs... I am a strategic-thinking creative. My focus puts function ahead of form, and I believe that the best and most beautiful solutions are born from answering consumer needs. I have been tremendously fortunate to have done commercial work for many Fortune 100 companies; as I move forward, I'm less concerned about scale and budget, but instead prefer to put my efforts behind making the world a better place. My focus is on making things easier to use, more helpful and more intuitive for all.