SET FOR THE NET - Key Persons
As a copywriter, Catherine Bassindale works with the client to ensure that the tone of voice reflects and enhances the brand. She has written extensively for Barts and the London NHS Trust, edited a report for the Cabinet Office and created editorial for websites including SchoolGuruHertfordshire.co.uk, BartsandTheLondonCharity.org.uk and Optics Direct. Her background is in journalism, working for newspapers and magazines including the Evening Standard, The Independent and Best magazine. She enjoys writing about everything from contact lens solution to school appeals, and builds keywords into her text to help with search engine optimisation. She likes to pretend that she still hangs out on Brick Lane, although the truth is that she's lived in suburban St Albans, with her partner and two children, for the past six years.
Job Titles:
- Director
- Design & Development
Martin is a website pro and search engine specialist. After 18 years of service at ADP, a top Soho design studio, he established a web development business, Set for the Net. Clients include BT, Reuters and JPMorgan investment bank. He runs a number of enterprises with business partner Nick Sugden (see below). Martin is an expert in search engine optimisation, which he describes as "the technical art of getting your website seen by lots of the right sort of people". He's also the proud dad of Harvey, eleven (a budding GoogleGuru) and Maisie, nine (who wants to do what her mum does). In his spare time, Martin studies Art Deco ceramics and runs a vast network of antiques and collecting websites. He also likes playing badminton and reading books of an esoteric nature.
It's rumoured that Nick is half-man, half-computer - and frankly, we wouldn't be surprised. His computer and mathematical capabilities were apparent at school, where he also showed entrepreneurial flair, charging classmates 10p per homework assignment. Later on, Nick set up an internet software development company, Just Say Net, and he has devised mainframe and web solutions for a high-street bank and other well-known businesses. He's got four children: Lara, James, Lukas and Matthew. As well as looking after the growing Sugden clan with wife Christina, Nick still finds time to dabble in developing pioneering software applications. In his leisure time, he enjoys Dr Who, eating cake and "messing around with mathematical and logical concepts". Now do you see what we mean about being half-computer?