ABA

The American Branding Association was the result of a concept originated by a group of established Seattle-based graphic designers and brand managers who sought discussing employment options shortly after the dot com collapse; a crisis which hit Seattle very hard. Since founding its first chapter in 2001 (SBA), it has blossomed into a behind-the-scenes resource for every aspect of the branding process imaginable. Though our main focus is assisting those wishing to educate themselves on branding, we additionally consult to those wishing to hone or develop brands. Since we feel that if the field of branding is to become widely understood, everyone needs to be familiar with the notion of effective branding. Not solely kept aside, or espoused upon later being deployed by a select few of branders via esoteric brand-speak; Although there is certainly a logical place for that within the industry itself, our approach consists of a from the ground up strategy. To act now in connecting students,..

Also known as: American Branding Association

Primary location: Seattle United States