INSIDE STORY KNOWLEDGE MANAGEMENT PTY LIMITED

Inside Story was founded by academic Dr Max Sutherland (author Allen and Unwin: Advertising and the Mind of the Consumer) and Bruce Smith, in 1988 as Sutherland Smith... Based in Sydney Australia's CBD, we work Australia-wide and across Asia-Pacific. With a highly qualified and experienced team, we have demonstrated the capability to handle very large projects in tight time frames, and are small enough to be very flexible and personalised... With an operating history of over 30 years and over 2,000 successful assignments, we have tried and tested processes and a rich experience base. Our focus is on Corporate Reputation and Corporate image research and value proposition design through the Jobs to Be Done methodology. We are particularly, skilled at getting to a deeper more emotional understanding of your current and prospective customers.

Also known as: Inside Story

Registration numbers: 59003640953 (W)

Primary location: Sydney