MARKETING-ERGONOMICS.COM - Key Persons

Job Titles:

• Founder
• Managing Partner
• Adjunct Professor of Marketing

Ms. Cahill's 20+ years of experience include operating roles for Fortune 500 companies, a board room strategy consultant, and adjunct professor. The hallmark of her career is working from the "Outside In" and serving as a customer champion. Starting with customer-focused research, Aileen helps clients understanding their own customers' needs, how they make decisions and perceive industry dynamics.

Job Titles:

• Customer Strategist and Product Marketer. Areas of Expertise Include: Database & Direct Mail, Commercial & Small Business Marketing, Private Label, Co - Marketing, and Retail
• Partner, Strategic Marketing Director, Customer Ergonomics LLC.

Ms. Miller's 15+ years of experience include roles in multiple facets of marketing for Fotune 500 companies - from product development and database marketing, to strategic planning and customer relationship management. She brings a well-rounded perspective to marketing, with the ability to see the big picture AND identify and manage the small details that are required for a successful implementation. Alicia applies her varied experience to ensure clients maximize their marketing potential with unbiased evaluations, sound strategies, effective tactics, and accurate metrics. Alicia is known for creative, customer-focused strategies that deliver. And, being a closet data fanatic, those strategies are always guided by the facts, figures, and analysis needed to form sound assessments to build upon. From innovative cross-sell programs that increase depth of relationship, to new client acquisition programs that grow the customer base, to loyalty programs that help retain and expand relationships, her unique approach to integrating customer data, research, and creative solutions -all driven by the desire to improve the customer experience - result in strategies that increase the bottom line.

Job Titles:

• Wharton Professor of Marketing

Wharton professor of marketing, David Riebstein "Anyone operating an Internet business or has e-commerce as a significant component of their business is at risk if they do not read Internet Marketing. Mohammed, Fisher, Jaworski, and Cahill provide both fresh and realistic insights into marketing in the new economy. They provide a comprehensive framework that uniquely merges both online and offline interactivity with the customer. Mohammed, et al, do a wonderful job of taking the reader all the way through the customer's engagement with the firm. A must read for anyone in this space."

Job Titles:

• Creative Director Who Creates Solutions and Builds Brands - from Fast Food to High - Tech to Pharmaceutical. Industrial Designer Who Holds Patents for Many Award Winning Products
• Creative Leader and Marketing Executive
• Partner, Creative Director, Customer Ergonomics LLC

Joshua Cooper is an exceptional creative leader and marketing executive. He possesses vast experience in bringing consumer electronics and entertainment products to market, from the idea stage to satisfied customers. He is quickly becoming recognized by the industry and his peers for his thoughtful and elegant designs. His talents and skills are critical to the success of OAC and its clients. He is a strong collaborator in both product development and marketing - driving the creative process and inspiring others to think outside the box. He has a tremendous understanding of what motivates consumer electronics customers - he knows tech and talks consumer, which is a rare combination in our industry. And perhaps most important, he has the bench skills to capture it all with inspired graphics and riveting copy. Joshua's most recent accomplishments have been for Atlantic Technology. He helped to turn around the company's brand image through new brochures, magazine advertising, trade show booth and the complete redesign of most of their product line. All products designed for Atlantic by Joshua were developed in 3D which, among many other benefits, greatly shortened their product development cycle. His most recent designs include a flat screen speaker system and an all-weather speaker. Prior to Atlantic, Joshua became known as the Creative Director who helped Russound rise from a "me too" bit player in the field of hard wire audio solutions to the leader in audio/video lifestyle entertainment. At Russound, Joshua drove the creative direction of the company. With his long time mentor and colleague, Oscar Ciornei, Joshua created the entire design and marketing program for the company. Prior to his Russound experience, Joshua worked on various assignments on behalf of The OAC Group. He and Oscar successfully addressed marketing and creative challenges for many companies, among them, Pope Music, DTS and Sheffield Lab. On each of these long-term assignments, Joshua was responsible for creating marketing materials, packaging and other artistic and creative elements. Joshua was also very instrumental in creating logos and design elements for CEDIA, DAA (Distributed Audio Alliance), and A-BUS licensing. Every engagement adds another success to OAC's resume, in large part because of Joshua's creative leadership and contributions. And Joshua has done some tremendous creative work outside of the OAC family. He developed logos, brochures and packaging for consumer goods, such as Mike's Famous ‘Scotti of North Carolina, TSS Soccer, and Graphic Alchemy. He was also an Art Director at Lewis Advertising, where he managed production artists and created a variety of advertising materials for many national companies, including Sprint, Hardee's, QualChoice and North Carolina Electric Cooperatives. An expert Illustrator and an Industrial Design patent holder (17 patents in all), Joshua graduated top of his class in the field of design. He resides in Hampton, NH with his wife Kimberly. They both share a passion for creative design, photography, music and fine arts.

Job Titles:

• Internet Marketer & Strategist With Extensive Experience in Education & Web Site Development. With a BA in Art and an MFA in Painting and Sculpture Ken Is the Quintessential Renaissance Man
• Partner, Internet Implementation and Measurement Tzar, Customer Ergonomics LLC

Ken Pooley grew up in Bethel, Maine where is parents taught at Gould Academy. After graduating from Gould Ken headed south, graduating from Davidson College with a BA in Art in 1985 and receiving an MFA in Painting and Sculpture from the University of Tennessee in 1989. Ken has worked extensively both in private business and education. As far back as 1990 he was consulting with publishers and designers struggling to understand the implications first of desktop publishing and then the Internet. Ken's clients included the Tennessee Valley Authority, Oak Ridge National Laboratories and Whittle Communications. Ken also spent a number of years teaching Studio Art and Art History in private schools including The Woodberry Forest School, in Woodberry Forest, Virginia and St. George's School in Newport, Rhode Island. Ken finally put his interests together directing electronic marketing for Sewanee: The University of the South in Sewanee, Tennessee. At Sewanee Ken was part of the collaborative administrative group that defined and implemented the school's first integrated marketing plan. As a result of the coordinated marketing efforts both the undergraduate college and the graduate school attracted record numbers of applicants while also planning for and executing a multi-million dollar capital campaign. Specifically on the web Ken designed and built an integrated information architecture and branding identity that facilitated the goals of the all of the university's disparate marketing initiatives. The entire enterprise was supported by a comprehensive content management initiative that emphasized template based uniform visual branding and usability while turning content editing over to the knowledge workers most connected to the content at any given time. From the earliest days of the web Ken has been a staunch advocate of web standards as well as a consistent proponent of strategic decision-making based on issues of accessibility and analytic feedback. He writes his html by hand but he no longer uses an abacus to do data analysis. Ken is also a proponent of good documentation, insisting that clients document early and often to save heartache later in the development life cycle. Most recently Ken was the project manager for a multi-national web services project that sought to build a subscription based, Internet centered framework for institutional resource planning. The project, currently under non-disclosure, is undergoing quality assurance testing and will be released in 2009. When not on his laptop Ken races bicycles, nordic skis when he can, looks for parts for his aging Saab and worries that his kids will find out he is a geek. Internet Marketer & Strategist with Extensive Experience in Education & Web Site Development. With a BA in Art and an MFA in Painting and Sculpture Ken is the Quintessential Renaissance Man.

Job Titles:

• Founder & Managing Partner, Customer Ergonomics LLC
• Sales Executive & National Sales Manager Focused Understanding Client Needs, Creating Solutions, and Delivering on Time and on Budget

Steven Smith is a long time sales professional helping companies grow and exceed expectations through sales. Steven attended the University of Southern Maine majoring in Business Administration. Steven started his business career with Union Mutual Insurance Company in the Flexible Benefits Department interacting and supporting field operations. After working on the "inside" of an organization, Steven decided to launch his career in sales. In the 20 years since becoming a sales professional, Steven has represented small family run companies to working for a Fortune 500 organization, always exceeding sales and management goals. Steven has also held the position of National Sales Manager for an envelope and file manufacturer, responsible for a sales team and rapid growth of the company. The entrepreneur bug bit Steven in the Spring of 2004 and he launched NOVA Partners a printing and implementation company dedicated to Customer needs and ROI. Since starting NOVA Partners, the company has continued to grow servicing medium to large organizations helping in the marketing of clients companies, from an implementation standpoint. NOVA Partners, with all its success, was still lacking the ability to assist clients where Steven felt most necessary. When implementing catalogs, trade shows, direct mail campaigns and other marketing functions, NOVA Partners felt there was and is a disconnect from strategy to implementation. In the Spring of 2007 Steven met Aileen Cahill and started the strategy to form and launch Customer Ergonomics. Customer Ergonomics is the shared vision of Aileen and Steven bringing Marketing from Strategy to Implementation and having the ability to measure the results of the marketing effort. Steven lives with his wife Marcia, three children and dog Rugby in Gorham Maine. The Smiths enjoy out door activities and are active volunteering in the community.