MICHE BAG

Both associates believed the name would be an important part of the product. After considering several names, "Miche" was suggested; the nickname Michelle's mother-in-law gave her. Naturally, the name for the removable part of the bag became "shell" - a pun for the outer " shell " , but also the second part of its name... On her way home from work in the fall of 2004, Michelle Romero spilled a beverage on her favorite handbag, like many other women. Frustrated at having to choose.

Also known as: Miche Bag, LLC

Primary location: Oshawa