MSE MANAGEMENT - Key Persons


Bob Ball - VP

Job Titles:
  • Vice President
With over 25 years of experience in the exhibition industry, Bob Ball has produced and managed over 100 exhibitions throughout North America. He has been employed with MSE Management for 20 years and is responsible for the management of The New York Times Travel Show. Specifically, Bob oversees the sales and operations of the Show as well as the strategic planning and budgeting of the event. He is also involved in the research and management of other shows managed by MSE.

Cristina Cotto Anderson

Job Titles:
  • Director of Conferences & Industry Development
Cristina has over twenty years of experience in tradeshow and conference development - from conception to onsite execution. Key responsibilities include understanding the industry and audience, researching content, designing relevant conference agendas, securing speakers and building relationships with key industry partners on The New York Times Travel Show. Cristina is also involved in new business development for shows managed by MSE.

Cyndie Gardner - VP of Sales

Job Titles:
  • Director of Sales
With over 12 years of experience in the exhibition industry, Cyndie Gardner has handled exhibition and sponsorship sales for shows in New York, Boston, Puerto Rico, Atlantic City, Long Beach, Los Angeles, Miami. Ft. Lauderdale and Atlanta. These shows range from B2B to hybrid events with The New York Times Travel Show being the largest with more than 600 exhibiting organizations representing over 170 countries. Cyndie is also involved in the research for shows managed by MSE.

Paul Muir - CEO, President

Job Titles:
  • CEO
  • President
A forty year veteran, principal executive and CEO, Paul Muir has successfully produced and managed over 700 exhibitions, conferences and world congresses in creative and innovative ways. He has organized these events in many countries around the world, in dozens of diverse industries. Muir is responsible for overseeing all aspects of Company and the shows it produces. In addition he is responsible for the development of existing and new shows. Muir started his career as a CPA and joined Reed Exhibitions in Europe as an exhibition director in 1977. He was brought to the U.S. to run an exhibition management company in 1982 and a few years later joined The Interface Group to help run and develop the famous Comdex brand of shows in the U.S., Europe and Asia. In 1987, Muir left to run National Expositions where he expanded the company and its shows and launched "top ten" shows in the U.S., Europe and Asia. He subsequently sold the company and launched MSE Management.